How people-pleasing can show up in business and connection help marketing with Jess McKinley Uyeno

Welcome home, lovely!

In this episode of the Socially Delightful Podcast, Jewel and her guest Jessica dive into the pervasive issue of people-pleasing, especially in the context of business. Jessica opens up about her journey of recognizing and overcoming people-pleasing tendencies in her coaching business, revealing how these habits were hindering her ability to scale and streamline her services.

The discussion emphasizes the importance of setting boundaries and making value-aligned decisions. Jessica shares valuable insights on connecting authentically with your audience in marketing, focusing on serving and building genuine connections rather than manipulating perceptions.

The conversation further explores the power of authenticity and vulnerability in marketing and relationship-building. Jewel and Jessica underscore the necessity of staying true to oneself, resisting the urge to please everyone, and embracing relatability. Jessica discusses her marketing approach, which includes sharing parts of her personal story that resonate with her audience, fostering a deeper connection. They also touch on the role of envisioning your future self in decision-making and the importance of detaching from specific outcomes.

Tune in for a heartfelt and insightful discussion on breaking free from people-pleasing, fostering authentic connections, and making empowered decisions in your business and personal life.

In this episode:

  • 03:21 Recognizing People-Pleasing in Business

  • 06:00 Setting Clear Policies and Boundaries

  • 11:27 Differentiating Accommodation and People-Pleasing

  • 19:41 Authenticity and Serving in Marketing

  • 28:21 Connecting with the Audience

  • 34:38 The Importance of Relatability and Feeling Seen

  • 37:00 Finding the Balance Between Sharing and Oversharing

  • 49:28 Letting Go and Allowing for Co-Creation

  • 53:34 Masterful CEO School: Empowering Women Entrepreneurs

  • 54:56 The Mission Group: Building Connections and Achieving Goals

ABOUT Jess McKinley Uyeno

Jess McKinley Uyeno is a Life & Business Coach passionate about helping her clients live a BIG life. When she’s not speaking Spanglish with her kids, or carpool karaoking with her hot husband, you’ll find her coaching her clients - The Masterful CEOs. She helps women entrepreneurs master their time, money & mind-drama so they can step off the "Entrepreneur Roller Coaster".

Imagine being able to do everything you want and still having plenty of time left over to do absolutely nothing. That’s what Jess teaches her listeners on her podcast Sincerely, Future You. Tune in for her unorthodox way to reverse-engineer the business and emotional experience you desire. It’s her mission to help ambitious female business owners realize that your brain is not only the cause, but also the SOLUTION to all of your problems.

Connect with Jess:

www.sincerelyfutureyou.com

https://www.instagram.com/jessmckinleyuyeno/

 

Meet your host, Jewel!

Jewel is on a mission to create a more connected world. For the past four years, she has been helping clients embrace their authentic selves, overcome social overthinking, and build meaningful connections. Jewel’s journey began with her own struggles in social situations—often feeling not fun or interesting enough and constantly comparing herself to others. Through studying psychology, self-esteem, confidence, and belonging, and with the guidance of her first coach, she discovered what Brene Brown calls true belonging: confidently sharing who you are and feeling strong even when standing alone.

Today, Jewel is committed to helping over 10,000 people create true belonging within themselves and connect more deeply with others.

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"Am I the a**hole for expecting them to ask better questions to get to know me?" and The Art of Conversation

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Quality over quantity? And which friends do you prioritize?