How people-pleasing can show up in business and connection help marketing with Jess McKinley Uyeno
Welcome home, lovely!
In this episode of the Socially Delightful Podcast, Jewel and her guest Jessica dive into the pervasive issue of people-pleasing, especially in the context of business. Jessica opens up about her journey of recognizing and overcoming people-pleasing tendencies in her coaching business, revealing how these habits were hindering her ability to scale and streamline her services.
The discussion emphasizes the importance of setting boundaries and making value-aligned decisions. Jessica shares valuable insights on connecting authentically with your audience in marketing, focusing on serving and building genuine connections rather than manipulating perceptions.
The conversation further explores the power of authenticity and vulnerability in marketing and relationship-building. Jewel and Jessica underscore the necessity of staying true to oneself, resisting the urge to please everyone, and embracing relatability. Jessica discusses her marketing approach, which includes sharing parts of her personal story that resonate with her audience, fostering a deeper connection. They also touch on the role of envisioning your future self in decision-making and the importance of detaching from specific outcomes.
Tune in for a heartfelt and insightful discussion on breaking free from people-pleasing, fostering authentic connections, and making empowered decisions in your business and personal life.
In this episode:
03:21 Recognizing People-Pleasing in Business
06:00 Setting Clear Policies and Boundaries
11:27 Differentiating Accommodation and People-Pleasing
19:41 Authenticity and Serving in Marketing
28:21 Connecting with the Audience
34:38 The Importance of Relatability and Feeling Seen
37:00 Finding the Balance Between Sharing and Oversharing
49:28 Letting Go and Allowing for Co-Creation
53:34 Masterful CEO School: Empowering Women Entrepreneurs
54:56 The Mission Group: Building Connections and Achieving Goals